🎨 BARBARA JENKS BIO PAGE - DEVELOPER IMPLEMENTATION GUIDE
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📋 PROJECT OVERVIEW:
Professional bio page for executive communication coach
Target: Luxury/high-end business aesthetic
Design style: Editorial, sophisticated, lots of white space
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🎨 COLOR PALETTE:
Primary Background: #F0F0EA (Warm Cream)
Secondary Accent: #A8A69D (Soft Taupe)
Primary Accent: #A28461 (Warm Gold)
Primary Text: #584633 (Rich Brown)
Emphasis Text: #131510 (Almost Black)
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📝 TYPOGRAPHY SYSTEM:
Headings: 'Playfair Display' or 'Boston Angel' (serif)
- Use Google Fonts: Playfair Display (weights: 400, 700)
- Alternative: Georgia, or Times New Roman as fallback
Body Text: 'Inter' or system sans-serif
- Use Google Fonts: Inter (weights: 400, 600)
- Fallback: -apple-system, BlinkMacSystemFont, 'Segoe UI'
Font Sizes (responsive with clamp):
- XL Heading: clamp(2.5rem, 5vw, 4.5rem)
- LG Heading: clamp(2rem, 4vw, 3rem)
- MD Heading: clamp(1.5rem, 3vw, 2rem)
- Body: clamp(1rem, 2vw, 1.125rem)
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📐 LAYOUT SPECIFICATIONS:
Max Content Width: 1400px
Section Padding: 100px vertical, 5% horizontal
Mobile Padding: 60px vertical, 5% horizontal
Grid Gaps: 40-80px (larger for spaciousness)
Border Radius: 8px (consistent)
Box Shadows: Subtle, layered (see examples in CSS)
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⚡ PERFORMANCE NOTES:
✓ Use responsive images (srcset for different screen sizes)
✓ Lazy load images below fold
✓ Compress images (WebP format recommended)
✓ Minimize CSS (remove unused styles in production)
✓ Use CSS Grid & Flexbox (no heavy frameworks needed)
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📱 RESPONSIVE BREAKPOINTS:
Mobile: < 768px (single column layouts)
Tablet: 768px - 1024px (adjust grid columns)
Desktop: > 1024px (full layout)
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🔗 REQUIRED GOOGLE FONTS IMPORT:
Add to :
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🎯 CTA BUTTON LINKS:
Primary CTA: "Let's Talk" → Link to contact/booking page
Secondary CTA: "Book Barbara to Speak" → Link to speaking inquiry form
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📸 IMAGE REQUIREMENTS:
1. Hero Section: Professional headshot (portrait)
- Recommended size: 800x1000px minimum
- Format: WebP with JPG fallback
2. About Section: Professional photo (different from hero)
- Recommended size: 1200x1400px
- Could be Barbara with horses (unique angle)
3. Optional: Workshop/speaking photos for visual interest
- Scattered throughout as accents
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Warm Cream
Primary Background
Soft Taupe
Secondary Accent
Warm Gold
Primary Accent
Rich Brown
Primary Text
Almost Black
Emphasis Text
Most Leadership Problems Start With One Thing:
A Conversation Gone Sideways.
No script, strategy deck, or leadership book can save you if your message doesn't land. Because communication goes beyond words—it's energy, body language, and the ability to read a room and adjust in real time.
The Communication Fixer for Leaders Who Are Done With Messy Messages
YOUR STRAIGHT-SHOOTING STRATEGIST
I'm Barbara Jenks—recovering HR exec, improv nerd, and the strategist leaders call when their communication gaps start leaking trust, clarity, and revenue.
Here's what 20 years in HR across Fortune 500 and mid-size companies taught me: Communication makes or breaks everything.
I've witnessed, mediated, coached, or cleaned up the aftermath of thousands of conversations—at Boeing, 20th Century Fox, and companies in between. Each one proved that clarity, tone, and timing can either build momentum or blow it all up.
The Real Cost: Poor communication costs companies an estimated $12,500 per employee annually in lost productivity. That's not just frustration—it's revenue walking out the door.
As CEO and Founder of Bright Fulcrum, I tackle the root cause of most organizational dysfunction: conversations that don't land.
The Three Pillars of Communication™
My signature framework isn't fluff or theory. It's a brain-based system that helps leaders cut through noise and drive real results:
AWARENESS
Read the room. Body language often speaks louder than words. I help you pay attention and respond to your team's nonverbal cues—tone, facial expressions, energy shifts—so you can adjust in real time.
LISTENING
Hear what's not being said. Spot the need behind the message. When your team feels heard, trust builds. Execution follows.
WORD CHOICE
Speak with clarity. Use language that connects and drives outcomes. I help you clarify direction so your team actually follows through—and handle hard conversations without losing your cool.
What Makes Me Different
I've Seen It All—And I Know How to Fix It
20 Years in the Trenches:
From Boeing to 20th Century Fox to VP of Administration at Bellingham Cold Storage,
I've been in the room where communication goes wrong—and I've guided leaders through the aftermath.
The Tools I Use:
I blend neuroscientific communication techniques with improv-based
methods to create lasting change. Think brain-smart tools meet real-world application.
Plus, I'm trained in equine-assisted leadership—yes, horses. They mirror your
blind spots in a heartbeat.
Real-World Results:
My clients don't just learn theory. They walk away with tools they can use
mid-meeting, mid-misstep, or mid-meltdown.
Beyond Business Impact:
I volunteer with Unbridled Spirit, a horse-based therapy nonprofit, where
I lead employment readiness programs for survivors of sexual exploitation. For me, leadership
is never just about results—it's about helping people rise.
How We Work Together
Executive Coaching
1:1 and small group coaching for leaders who want to stop overthinking and start communicating with confidence.
Leadership Communication Training
High-impact programs that teach managers to stop talking past each other and start driving real follow-through.
Culture & Engagement Consulting
Close communication gaps that erode trust and momentum with practical, experiential tools that make change stick.
Difficult Conversations Workshops
Learn to handle hard conversations without losing your cool—so your team feels heard and execution improves.
Fractional HR Strategy
For growth-stage companies who need strategic HR leadership without a full-time executive.
Keynote Speaking
Engaging keynotes and workshops with practical neuroscientific tools and improv exercises your team can use immediately.
What You Get:
✓ Leaders who engage and align their teams with confidence
✓ Managers who communicate clearly and drive follow-through
✓ Teams that collaborate better, execute faster, and deliver results
Client Results
I came to Barbara wanting to become a stronger communicator. What I didn't expect was how much that work would elevate everything: my presence, my decision-making, and the way I show up for my team.
Barbara's coaching is direct, strategic, and grounded. Each week, she gave me practical tools I could use right away—in team meetings, in one-on-ones, on stage, and in the everyday moments that shape company culture.
The results speak for themselves: our team grew, we had some of our strongest-performing months to date, I felt more confident in front of a crowd, landed exciting new professional opportunities, and led with more ease, clarity, and structure.
Credentials & Expertise
Certifications & Training
• SHRM-SCP (Senior Certified Professional)
• Paralegal BA
• Advanced Cornell certifications in Human Interaction Technology
• Trained in Neurolinguistic Programming (NLP)
• Equine-Assisted Leadership Specialist
Published Author
Co-author of Choose Confidence: The Decision to Embrace Your Power (Action Takers Publishing, 2024)—a book about stepping out, stepping up, and letting your light shine.
Community Leadership
• Equine Specialist, Unbridled Spirit (2021–Present)
• Advisory Committee Member, Whatcom Business Alliance Youth Engagement Initiative
• Business Liaison, Whatcom County Health Department (COVID-19 response support)
"The fastest route from confusion to clarity is to change how you communicate."
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✅ IMPLEMENTATION CHECKLIST:
□ Add Google Fonts link to
□ Replace placeholder images with actual photos
□ Link CTA buttons to appropriate pages
□ Test responsive layout on mobile/tablet
□ Optimize images (WebP format)
□ Add lazy loading to images below fold
□ Test hover states on all interactive elements
□ Check color contrast for accessibility (WCAG AA)
□ Add smooth scroll behavior for anchor links
□ Test on multiple browsers (Chrome, Safari, Firefox)
□ Validate HTML & CSS
□ Add meta tags for SEO
□ Test page load speed
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📝 OPTIONAL ENHANCEMENTS:
• Add subtle scroll animations (fade-in on scroll)
• Implement parallax effect on hero section
• Add a "Back to Top" button
• Include social media icons/links
• Add email newsletter signup form
• Consider adding video background or testimonial video
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🎯 FILE DELIVERY:
This HTML file contains:
✓ Complete CSS styling
✓ Full page structure
✓ Responsive design
✓ All sections laid out
✓ Developer notes and specifications
Simply save this file and open in a browser to see the layout!
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